Step 5

Focused on UX for the back-end

There were many different Figma files. To make them easily navigable, I devised a system of color coding and icons for each cover. I worked with the graphic designers to create appealing and readable covers.


Built the production process into Figma

To further disambiguate the documentation, Figma artifacts were broken into sections based on the stage of the development pipeline being worked on. Wireframes were stored in one place, hi-fi comps in another. There was also a space for tracking the production version of a screen and comparing it to the most up-to-date design for that feature (and also comparing wireframes to comps).

Created an ad-hoc UX research team

One resource we never had access to was a dedicated UX researcher. This absence created a lot of blind spots and there was a doubt that our product actually had a market. We needed eyes on the ground. To this end, I began to work with the brand and creator relations staff to arrange user interviews. I worked with our in-house creators to get access to competing products that have application gates to only allow in established creators, allowing us to collect valuable competitive research.