Created behavior-based segmentation of users
An essential part of finding product-market fit is understanding how to integrate our product into the lives of users. Building on methods I developed at Nutratek, and using the research we had begun to collect, I identified a number of behavioral groups that would have potential uses for VideoShops. This approach is superior to the largely useless "persona" driven model which focuses on irrelevant characteristics.
Mapped out user flows
VideoShops had never had its actual user experience documented until I led this initiative. We worked to create a mental-model-based user experience and then reconciled it with the existing screens.