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NutraTek
My role
Principal consultant and product owner
Business problem
The company needed to get scientific research to validate their product, but scientific research is expensive.
The company wanted to get into the custom vitamin industry but had to maintain their scientific rigor in doing so.
Solution
Develop a wellness tracker app + SMS chatbot that correlates lifestyle, medication, and nutrition factors with health outcomes to customize a vitamin pack.
Outcome
35% in vitamin regimen adherence
350% increase in purchases among users
HIPPA and PIPEDA compliance on a budget
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