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VideoShops
My role
Principal consultant
Business problem
The company was not attracting users and was not making money. Development of the product was bottlenecked by a lack of design output.
Company leadership had no awareness of product situation.
Solution
Reform the product team, create a window of visibility into the product for the company executives, create a strategic pivot plan with a new business model.
Outcome
The strategic pivot plan was instrumental in obtaining an emergency round of investment to keep the company in operation.
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