A homepage that sends value traffic to valuable pages
The old homepage had a number of usability issues, as well as a dated appearance that might turn away the search-driven visitors upon which the site relies. The new design is more visually appealing, increasing credibility, and puts the focus on features which retain visitors and turn them into regular users.
Improving the first impression of visitors
Most search traffic comes through one-level-deep information pages. These pages also needed substantial redesign work as well as internal advertising that directs traffic to the high-engagement, high-conversion pages.
Change management
One of the site's assets, and a linchpin of its social-first strategy, is its core of users. Without them, any new users will not have a community to join. Thus, not alienating them with sudden changes to the user experience is paramount. This redesign includes a staged implementation plan.