Weaknesses

Behind the Name is held back by a dated website and poor conversion funnel

Dated UI

The last time the site received a visual redesign was 2012, and the implementation was imperfect. This leaves the site looking outdated, which lowers trust, and decreases session time and depth. This means that potential recurring users brought in from search are lost, possibly permanently. That's a big problem.


The conversion funnel is shallow

Unsurprisingly, users who visit the site rarely stick around to explore and discover the other features. Those who do usually don't create an account, which is a requirement for most of the value-adding features such as ratings, comments, and forum participation.


RNG dated

While the Random Name Generator is popular due to SEO, it's old and clunky. The interface is not friendly and the simplistic mechanism is vulnerable to replacement by AI.


Surname site neglected

Behind the Name has a surname section, which could open up an entirely different audience from the one interested in first names, but it looks like an afterthought, and the amount of content is far less.